Bad Bunny’s team granted permission for “Lo Que Le Pasó a Hawaii” to be used in President Luiz Inácio Lula da Silva’s reelection campaign. The track appears on the album Debí Tirar Más Fotos, released in 2025.With the authorization in place, Lula’s campaign unveiled a political ad featuring a new version of the song on Wednesday night (23). The adaptation reworks the original message, which draws a parallel with Hawaii’s history and addresses U.S. influence in Puerto Rico, as well as gentrification and the loss of identity.In the version used by the campaign, the song takes on a Brazilian tone and reinforces Lula’s message of national sovereignty. The lyrics also target candidate Flávio Bolsonaro and denounce attempts by U.S. President Donald Trump to interfere in Brazil.“They want to take the river and the beach, too, they want the rare earth minerals, they want us to leave. Don’t let go of the flag, don’t forget what I lived through, I don’t want them to do to you what they do out there,” says the adapted passage featured in the ad.Before the song begins, Wagner Moura narrates a text linking the arrival of the Portuguese in Brazil in 1500 to the origin of the surname Silva: “When the Portuguese arrived in 1500, they found the jungle. ‘Selva’ in Latin is ‘Silva.’ Anyone born here was, to them, ‘from the jungle.’ The Brazilian people have always been ‘da Silva.’”The images show Brazil and Lula contrasted with the U.S. flag and other symbols associated with Flávio Bolsonaro and the Bolsonaro family. Lula’s Workers’ Party team confirmed that permission had been granted to use the song.
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